Paid Media Strategist

Marketing · Ottawa, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Fullscript’s purpose — helping people get better — is core to everything we do. We’ve created a virtual dispensing solution that supports practitioners as they support millions of patients across North America with the industry’s best supplements. That said, our purpose extends well beyond our platform. Helping people get better is at the core of our business decisions and how we treat our #fullscriptfam.


By joining us, you stand with our purpose. You are an independent thinker, who likes to leave things better than you found them. You do things not because they are easy but because they are right. Ready to make an impact?


We’re looking for a Paid Media Strategist to help scale and optimize our media channels in order to meet aggressive growth targets. 


What you’ll do:

  • Strategizing, implementing and optimizing demand generation programs including SEM, Display, Native advertising, programmatic and digital sponsorship packages.
  • Executing or evaluating traditional media buys.
  • Holding accountability for delivering quality sign-ups and reaching new ordering account goals while maintaining a target CPA. 
  • Creating and optimizing paid landing pages, creative assets, and gated content email series’ in collaboration with Engineering, Design and Marketing peers. 
  • Tracking spend and creating recommendations for media budgets as required.
  • Collaborating with our other  paid media specialists to ensure a cohesive and calculated lead experience across all campaigns and programs
  • Working with the Marketing leads to develop a strategic 1-year plan, and optimize the current year’s initiatives.
  • Reporting on media programs and funnel metrics, including Monthly/Quarterly Functional Results and any ad-hoc reporting requested by leadership. 
  • Operating with a data/results-driven mindset.


What you bring to the table

  • A deep understanding of performance marketing.
  • Extensive hands-on experience scaling demand generation programs.
  • A clear understanding of marketing KPI’s and performance measurement.
  • 4+ years of experience in digital advertising, traditional experience also preferred
  • A passion for problem solving and optimization.
  • Proficiency in Google, Facebook, Bing and LinkedIn ad platforms.
  • Proficiency in Excel, Google Analytics, Google Optimize, Crazy Egg (or equivalent).
  • Impeccable attention to detail. 


Our team handles a lot of sensitive health information, which means candidates that receive and accept employment offers must undergo a background check. 


What we can offer you:

  • Generous PTO and competitive pay 
  • Fullscript’s RRSP match program for financial health 
  • Flexible benefits package and workplace wellness program
  • Training budget and company-wide learning initiatives 
  • Discount on Fullscript catalog of products 
  • Ability to work Wherever You Work Well*


*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both. We also believe pups make life better, which also means some of our physical locations are dog-friendly. 🐶 


Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to accommodations@fullscript.com and let us know the nature of your request and your contact information.


Want to learn more? Check us out at www.fullscript.com or find us on social media.

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  • Location
    Ottawa, Ontario
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced